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Everything You Need to Know Before Launching a Digital Healthcare Service

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All across the world, employer organisations are offering digital healthcare solutions as a way to cut healthcare costs and make accessing healthcare much more convenient for employees.

In the US, The Large Employers' 2018 Health Care Strategy and Plan Design Survey found that 96% of employers will make telehealth services available next year. And according to research by PwC, affordable digital healthcare solutions could bring sustainable growth to emerging markets, and even enable them to leapfrog developed nations in providing universal, quality care to patients.

But that doesn't make digital healthcare foolproof. If you want to make sure your digital healthcare service is both effective and loved by employees, you'll need to take a few key steps to ensure a successful launch.

First, educate yourself and your team leaders

According to the ADP report, Employee Benefits Communications: There’s Room for Improvement, 81% of HR decision makers feel it’s important for employees to understand their benefit options. But employees are busy, they don't have time for lengthy emails regarding policy changes and updates.

Rather than sending yet another tedious memo or email, set aside a day or two to discuss the new tool internally. Meet with executive and managerial teams face-to-face or via video conference to introduce them to the tool, explain how it will work, and answer any questions they may have.

Then, get creative about how to continue the conversation via email and other internal channels. For example, innovative startups like Wistia use video to liven up internal announcements. A simple 'How To' or demo showcasing the new digital healthcare service can help your employees understand it in a way they'll remember.

And of course, it helps to practice what you preach. Try out the service yourself and encourage your senior leaders to try it too. This will enable you to give practical tips and insights to your teams and help them through any parts of the service that may take a bit of learning. Plus, trailing the service first also gives you the chance to ask your own questions before answering theirs.

Next, educate your workforce

Now that you've taken your new benefit for a spin, it's time to let everyone else know how to use it. Depending on the type and quality of materials your digital healthcare services provider has offered, this step can actually be quite easy.

But it's worth pointing out, a smooth education process is also about timing. Many businesses roll out new benefits right at the start of the fiscal year along with all the other benefits, annual announcements, business targets, and new year's resolutions. But if an employee gets a packet and an email on digital healthcare services tucked between seven other benefits packets, they'll be much more likely to forget about it.

A great digital healthcare service will be flexible enough to roll out at any time throughout the year. And as any teacher can tell you, spacing out information is key to helping people absorbing it. Help your employees beat the info overwhelm and increase benefits adoption rates by scheduling launches, updates and announcements with a bit of time between each one.

Last but not least, know your 'big why'

Whether we like it or not, we are all salespeople. And a truly effective employee benefits programme will depend, at least in part, on the quality of your pitch.

As bestselling author and leadership coach, Simon Sinek puts it, "People don't buy 'what' you do, they buy 'why' you do it." In his incredibly popular TED talk, he explains how inspired organisations use purpose to fuel action.

Help employees understand why you're implementing digital healthcare services. How will it change their lives for the better? How will it help their families, their teams and the business as a whole? Be transparent about the fact that it helps company cut costs, but more importantly, be open about why you believe healthy and happy employees have the greatest impact on the company's success.

And make sure you have answers to important questions such as, whether employees can enroll their dependents, what kind of medical professionals they can see, and how their medical information is kept secure.

Something as new as digital healthcare can feel hard to explain, but it doesn't have to be. Your dedicated Babylon success manager will be on hand to help.

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Written by Rebecca Johnston

The information provided is for educational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Seek the advice of a doctor with any questions you may have regarding a medical condition. Never delay seeking or disregard professional medical advice because of something you have read here.