The Babylon member experience has taken a giant leap forward. The month of May has brought four key enhancements that will make our members happier, healthier, and more engaged than ever before.
1. More Personalized Communications for Enhanced Activation and Engagement
71% of consumers expect companies to deliver personalized interactions, which make consumers more likely to engage, and engaged patients are 3x less likely to have unmet medical needs. Our latest improvements boost personalized member engagement and strengthen our industry-leading integrated, multichannel engagement model.
By enhancing cohort accuracy, standardizing member data, and optimizing data loading and refresh rates, we’ve enabled our teams and our partners to deliver more tailored, personalized and relevant messages to each member with exceptional precision. Our members receive the information and support they need precisely when needed.
2. Streamlined Booking Experience for Seamless Access to Care
Accessing care should be simple and hassle-free, which is why we’ve reimagined our booking experience. Our goal was to remove unnecessary steps and clarify instructions for our members. Because of this, we’ve enabled 45% of our members to book an appointment in 2 minutes or less.
Additionally, we now provide location confirmation at appointment check-in, ensuring we meet all local licensing requirements for our appointments.
3. More Frequent and Convenient Behavioral Health Assessments for Ensuring High-Quality Care
We recognize the critical importance of behavioral health support and understand the value of continuous monitoring and intervention. To ensure the highest standard of mental health care, we’ve introduced more convenient and more frequent mental health assessments for behavioral health appointments.
By increasing integrated touch points between our clinicians and members, we can better monitor progress, intervene when necessary, and align our clinicians with member needs. This approach will significantly improve member outcomes and ensures a seamless care experience.
4. Strengthening Our Product for Partner Needs
Additional updates enable partners to provide seamless referrals for members, minimizing handoff errors and enhancing a member’s overall care journey.
For one partner, we expanded pediatric sleep services access to a broader range of age groups, empowering parents and caregivers to address sleep-related issues more effectively and improve the quality of life for their children. These updates reflect our commitment to building strong partnerships.
At Babylon, we are committed to continuously improving our services for our members, providers, and payor partners. Our mission is to bring accessible, affordable healthcare to every corner of the Earth. The May enhancements represent a significant step forward in achieving this goal, enabling smarter care and better health outcomes. Together, we can build a healthier and happier world.
